News · Guide

A VR stand at a trade show: the exhibitor's guide

Exhibiting soon? Step by step, how a VR activity turns your stand into a must-stop — and a contact machine.

Set the goal before the activity

Attract volume, qualify leads, be remembered: the setup is tuned differently for each goal. A clear objective guides the choice of experiences and the session length.

Think space and flow

Place the VR area visible from the aisle, with room to watch around it: the screen showing the live game draws people as much as the headset. Plan the floor space (12 to 16 m² for a station, more for free-roam) and a lane so the stand doesn't get blocked.

Calibrate the throughput

At a trade show, favour short sessions (5 to 10 min) and fast rotations to move as many people through as possible. A technician hosts, briefs and keeps things flowing — your team stays free to talk with prospects.

Turn waiting into contacts

Play and wait time is contact time. A badge, a ranking in your name, a short form: you capture attention and collect leads. Over several days, we ensure a continuous presence.

A trade show on the horizon? We'll design a VR stand with you that draws crowds and contacts.

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Available notably in: Zurich · Basel · Geneva · Lausanne

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